Wednesday, 16 May 2012

Unit 18B target audience

Target Audience
This is Emily she is in her mid twenties and is from London. She enjoys going out with her friends, nights out, shopping and keeping up with latest fashions and trends. Emily is a good example of what I would like to aim my target audience towards she is young and is always active so needs a long lasting fragrance to keep her smelling good all day everyday. Emily has always taken care of her appearance and loves to shop for the latest cosmetic products and perfumes such as daisy, alien, Britney spears, coco Chanel etc so I think summer breeze will be ideal for her.

Friday, 11 May 2012

unit 18B advertising proposal letter

Advertising Proposal Letter
 Date: 27th April 2012-04-27

 To: Miss Duncan
Advertisement Co.
 Subject: Advertising proposal for the yet-to be –released cosmetic product women’s perfume “Summer Breeze”.

Dear Miss Duncan

We would like to present to you an advertising proposal related to the yet-to be-released perfume product “summer breeze” exclusively for women. We have always contributed significantly to the world’s cosmetic industry and have developed various effective products for women but we think summer breeze will be the next top perfume for women worldwide.

We believe that this perfume product will satisfy our customer’s needs. The perfume is infused with a sweet and irresistible smell which no women can go without, the sweet fragrance will keep you smelling exquisite all day long. Therefore; we want to advertise through various beauty magazines, television channels and newspapers to reach out to our intended customer’s base effectively.

Budget and cost are negotiable on your acceptance of the proposal. We will look forward to your early response regarding this exciting proposal.
Yours sincerely
 Eloise Abbey
Female cosmetics LTD