Unit 18B target audience

Target Audience

This is Emily she is in her mid twenties and is from London. She enjoys going out with her friends, nights out, shopping and keeping up with latest fashions and trends. Emily is a good example of what I would like to aim my target audience towards she is young and is always active so needs a long lasting fragrance to keep her smelling good all day everyday. Emily has always taken care of her appearance and loves to shop for the latest cosmetic products and perfumes such as daisy, alien, Britney spears, coco Chanel etc so I think summer breeze will be ideal for her.